studionashvegas - Latest Comments in BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

officecleaning — Fri, 04 Dec 2009 06:27:52 -0000

good question

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

Viral Marketing — Wed, 04 Nov 2009 00:46:30 -0000

Excellent blog, thanks for the post!

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

maggiereed — Tue, 20 Oct 2009 02:16:30 -0000

What an eye-opening thought - how would your customers rebuild your website....lots to think about. Thanks for sharing

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

studionashvegas — Mon, 19 Oct 2009 20:31:36 -0000

I think that's a great point - if a website dies, does the customer have the ability, or even the right, to add to it based on their own thoughts? If my about page was axed due to a server issue, what would people say about me?

It's almost a better question to ask "what do you want your digital tombstone to say?"

"Here lies a great man"...

or "Pshh. Good Riddance!"

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

Adriana — Mon, 19 Oct 2009 19:40:55 -0000

Well, this actually happened to JP Rangaswami's blog Confused in Calcutta a few years back: http://confusedofcalcutta.c...

It was put back from RSS feeds others had of his blog posts in the end.
http://confusedofcalcutta.c...

The problem is that corporate websites are static, there is nothing to 'subscribe' to and therefore customers couldn't come to rescue this way. Is a measure of a good website how much people want to subscribe to it and share it? Or is it simply usefulness it provides to its audience or customers. Company sites don't really have either. Individual blogs more so...

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

Rasinen — Mon, 19 Oct 2009 17:38:22 -0000

Facebook Page + Group should each have the important info plus images - build out from there and maintain your presence on the web plus communication in the down time. MySpace and Twitter to round it out. Especially since you're in Nashville and TN is among the more popular states with MySpace as KY is in the top 6. Each of those should show up in search results or there are other issues. In your case I am sure they'd be top results.

As for the site itself, I'd start fresh with new hosting from two separate providers or host internally plus a separate outside hosting solution. In regard to content I'd suggest maintaining the same feel of the site e.g. navigation, usability, overall appearance, etc... Plus make minor visible changes and add more (new) images with optimized titles to help show up in image searches and offer more to visitors.

Is the question really - how would your customers rebuild your website? It seems that's what they were really asking in the email. That would vary based on the website, goals and could be tested with Google Website Optimizer and a closer examination of analytics.

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

studionashvegas — Mon, 19 Oct 2009 17:16:57 -0000

Agreed. It does, however, depend on the perception. Another question is, how many websites would die with no one really caring? Would people care if my site died? Would they email me to see what's wrong, or would I fade into oblivion?

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

studionashvegas — Mon, 19 Oct 2009 17:16:08 -0000

Trust me, you should have seen it before I took stuff out - what can I say, I have a lot going on :)

Got a lot of notes - can't wait to kick in and actually write about it (hopefully).

Mitch

Re: BlogWorldExpo (#bwe09) Recap 1: Customers Own Your Content

milenaregos — Mon, 19 Oct 2009 17:13:55 -0000

Excellent question - I think if people rebuilt your site or my site it will only be better because it will reflect what they really want to see there. More brains and more collective wisdom is sure to create something better than just one person's imagination (example: Wikipedia) Branding wise? Who knows - if you really know who you are now your brand should carry on.